In short: They gained far more than they lost. Why the social media boycott over Colin Kaepernick is a win for Nike Nike’s campaign with Colin Kaepernick seeks praise and profit, not justiceĪpex Marketing Group has estimated that Nike has gained over $163,000,000 in publicity value since announcing Kaepernick would be the face of the “Just Do It” campaign, with $49 million of that being negative publicity. Is Nike seeing fallout? Sure, but it gained much more. It’s revealed that the partnership between Nike and Kaepernick was so secret inside the organization that top-level business partners and retailers were not told in advance of the planned campaign featuring Kaepernick. He noted that Nike had been paying Kaepernick for some time, and waiting to unveil him as part of the campaign.
3 that Kaepernick will be the face of Nike’s 30th anniversary campaign. But the new “Just Do It” campaign was a surprise.ĮSPN’s Darren Rovell reported on Sept.
As a quarterback for the San Francisco 49ers he was featured as part of he “2015 Nike Tech Fleece Aeroloft Collection.” via Īthletes being featured in clothing ads is old hat, but it establishes that Kaepernick had a relationship with Nike before the controversy surrounding his decision to kneel during the national anthem, and subsequent release from the NFL. The relationship between Kaepernick and Nike is nothing new. Kaepernick was featured in Nike advertising back in 2015. Protests during the national anthem continue today, and Kaepernick is continuing with a collusion lawsuit against the NFL claiming the league conspired with teams to ensure he would not be signed. All the athletes who joined Kaepernick’s national anthem protest The truth behind why NFL players protest and how their message gets lost in the politics What happens next in Colin Kaepernick’s case against the NFL? A lawyer explains